Rewind a few years back, when the mobile app was a novelty and virtual reality was but a fantasy. Imagine if someone told you back then that VR could be used as a predominant technology in your day-to-day life, what would have been your reaction? You would have laughed it off. However, today, it has become a reality. Virtual Reality apps are no longer hidden in the pages of a fantasy novel; you can actually use them to enrich the business experience and engage users.
The incredible potential of VR in business apps can resolve numerous problems faced by the end-users and can serve them with immersive and unending experiences. You will see businesses upgrading their mobile app products to make them useful and accessible.
As indicated in a report by Statista, the market for VR software programming and hardware equipment will boost to $40 billion. This year alone, they anticipate the market will grow to $18.8 billion.
Let’s take a quick look at how VR can improve businesses and their offerings.
1. Enriched Retail Engagement
With VR in your mobile app, you get the chance to enhance customer experience and make it rich and beautiful. You can enhance retail engagement when you allow an in-store like experience online. Sephora, the top-notch makeup brand understands how you don’t want to purchase any makeup without trying it. however, when it comes to online shopping, there is no scope for trying your favorite shades. The magic mirrors in their mobile apps allow the users to know how the color will look on them. They can even visualize the makeup treatments and their effects online through the VR apps.
Fashion apparel retailer ASOS has used VR in their apps so that users know how the clothing will fit their body, and what size they should pick. The experiences laid out by VR are very similar to the actual in-store shopping experience.
2. Innovative Property Tours
Whether you are in the hospitality industry or in the real estate segment, you can use VR to build impressive tours and enhance the end user’s experiences. Let’s say someone wants to buy a villa but, they cannot personally visit the house. They need to tour the house before they can complete the purchase. VR can help them view the house as they would in case of physical inspection. The VR tours would help the end-user get a detailed purview into the property, and will even provide details on certain aspects of the property when you take your mouse there. For instance, want to know what type of tiles have been used or the material used to build the door, place your cursor there, and the video will share all the information.
In the case of the hospitality industry, you get to see the hotel and know everything you need to in detail. This helps you be aware of the property you are booking.
3. Improved Data Visualization
Businesses thrive on data, and it is their only way of identifying what issues are prevalent in the segment, and what are the possible solutions. However, visualizing the data, and translating the data into analytics can improve your decision-making abilities. You can use VR to customize your data analyzing abilities and take an approach that helps fulfill the needs of your company. VR companies can even visualize and present the data in a format that can be easily understood by the businesses and key management. This helps translate into actionable insights, which makes decision making easier and stronger.
4. Bridge the Gaps
VR helps understand what you want and what it is that you will get. Let’s understand this with two examples.
In the construction industry, you attempt to create a design that you believe is the best solution for the challenge on hand. However, when you use VR-based mobile apps, you will be able to recreate the solution virtually. It will help you see whether the solution is apt for your needs or not. Secondly, when you recreate the solution virtually, you will notice the design flaws that might cause issues in reality. You can make the necessary changes. This will reduce the iterations and changes in the real world, and speed up the process.
In the case of furniture and interior designing, there are several gaps that exist between what you imagine, what you visualize and what you finally get. These gaps can be bridged if you use VR in designing homes. IKEA has introduced the concept of VR shopping, wherein you can fit the furniture into the space of your home virtually. You will see how the piece looks in that space, and buy only when you are completely satisfied.
5. Efficient Training
VR apps can help improve training. HR businesses have been efficiently using VR tools and techniques in their mobile apps to enrich training experiences. It is not only useful to this vertical of the business. if businesses want to train the users about a particular product, they can adopt this method of training.
The intensive, in-person like training will ensure that the users get trained in the comfort of their offices. The sessions can be planned with this technology, making it accessible and easy to consume.
6. Better Marketing Strategies
VR can not only help build better campaigns but also help you determine the campaign that will work and the ones which will not. VR in the marketing industry can boost your campaign’s persuasiveness and can help brands with conversions. The flow of the marketing campaign combined with the innovative appeal it gives to the brand helps cater to diverse audiences and helps your brand stay at the top of their minds. You can improve your business’ presence with the capabilities of VR apps.
If you are planning on using storytelling as your brand’s marketing strategy, combining it with VR will boost the brand’s attitude and presence. With the best VR headset, you can convert a simple line into a beautiful story. For instance, imagine people walking by a museum. The VR headset will take you into the virtual space where you will know all the details about a particular piece in the museum. You will also learn all about the history of the place. These apps are educational and transport you into a particular space.
Apart from the museum, you can also use the VR headset to convert a normal newspaper headline into a mega headline that attracts attention. You will learn all that there is about the headline, and can even get all the details you need in the virtual space. It is almost as if you are in that space virtually.
The benefits of incorporating Virtual Reality in your business app is infinite. Right from connecting audiences to collaborating people and resources to ensure real-time availability of insights to improve business decision making.
Before you begin the journey of incorporating VR in your business app, you need to assess the business app and understand the VR requirements. It is important for you to align your VR app with your business goals.
Image courtesy of freepik.com